Beenish brings management, teaching and finance experience with her from multiple industries. She is responsible for the oversight of DigiServ support services departments including finance, HR & admin. She has previously worked at WOL Telecom, ABN-AMRO Bank, Lahore Grammer School and Lahore PreSchool. Beenish holds a Masters Degree in Economics from Punjab University and a Bachelors Degree from Kinnaird College.